© CTC Publishing
     Bob Bly, the man McGraw-Hill calls “America’s top copywriter” and the author of 80+ books, shows how
     to boost you Internet revenues with....

Online Advertising
That Sells!

Make Your Banners ... E-Zine Classifieds ... Pop-Ups ... and Pay-Per-Click Advertising Twice as Effective -- at Half the Cost


About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30's.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt) and , Public Relations Kit for Dummies (Dummies Series). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Chemical Engineering Progress, Cosmopolitan, Computer Decisions, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about
Bob Bly's copy and

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer."
—Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob ... your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob ... Just got the copy and advertisement you did for my new book ... It's great! You are good! Great job ... you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

"I show off the work that we did on lead generation for negotiation -- as well as the conversion program from HMCL -- as big successes."
—Paul Szymanski, Harvard Business School Publishing

"Thank you for being very instrumental on making the launch of the wealth management book such a resounding success. It was so successful that we had to request more copies."
—Ingrid Boney, II

Thanks, Bob! You are awesome to work with."
—Matt Morsa, Stock Secrets, Inc.

"I've spoken to a thousand copywriters over the years and Bob Bly is the best. He knows what he's doing."
—Joe Culotta, Natural Medicine Co.

"I am happy to report to you that your piece out produced the 4 other packages we tested against it. I want to talk to you about another project...."
—Nick Roumi, Pacific Coast Funding

"This is an outstanding letter. Really nice work!"
—Paul Szymanski, Harvard Business School Publishing

"Like the package ... the tone ... I think it's excellent."
—Bill Caskey, Caskey Sales Achievement


Dear Marketer:

There are 3 reasons why so many Internet marketers get crappy results from their online advertising:

  • 1.They’re paying too much ... bad choices in key word bids, lousy ad copy, and poor media selection result in astronomical charges per click -- virtually guaranteeing the marketer will never recoup his ad costs.
  • 2. They’re getting too little ... low click-through rates and poor quality traffic add too few names to their lists, too slowly, to make online advertising pay off.
  • 3. They’re too busy ... online advertising is a little more complex than e-mail marketing or Web marketing. Busy entrepreneurs and business executives often don’t have the inclination or time to master this wide-ranging subject.

Some Internet marketers, thankfully, have sidestepped these problems. Our ads produce quality traffic, often for as little as pennies per click. And generate online revenues far in excess of their modest cost.

Now, in our new e-book, Online Advertising Success Made Easy, Skye Robinson and I give you a crash course in how to generate more traffic, clicks, conversions, and sales through your online advertising -- at a fraction of the cost others are paying.


  • Using “key word continuity” to maximize ROI from online ad campaigns. Page 8.
  • Which works best in online advertising: banner ads or search engine advertising? The answer may surprise you. Page 13.
  • How to generate substantial improvements in both your click-through rates (CTRs) and conversions. Page 6.
  • Where to position your banner ads on the page for maximum readership and response rates. Page 18.
  • The most important thing you can do in your online advertising to get prospects to click through. Page 7.
  • The 18 most popular standard banner ad sizes -- and the exact specifications for each. Plus: which size generates the highest click through rates. Starts on page 16.
  • How a fleet-footed monkey produced an 8.2% CTR in banner advertising. Page 14.
  • 7 ways to maximize conversion rates on your landing pages. Page 9.
  • Tools for conducting A/B split tests -- the most reliable way to increase response rates to online advertising. Page 12.
  • 3 proven ways to track your online advertising results. Page 11.
  • Which does banner advertising do better: direct response or branding? Page 15.
  • How animation can increase your banner ad response rates by up to 40%. Page 18.
  • 3 colors generate the highest response rates in banner ads. Can you name them all? Page 18.
  • Why Internet users hate pop-up ads ... and the 3 types of ads that you can use instead. Page 22.
  • How many times can a banner run before you need to replace it with a fresh ad? Page 19.
  • Marketing online with “interstitial ads” -- they are 2X more effective than banner ads for branding and 5X better for direct response. Page 24.
  • How to place banner ads on advertising networks ... search engines ... banner exchanges. Page 20.
  • Services and tools that can help you create eye-catching, dynamic banner ads. Page 21.
  • How to capture more e-mail addresses from your Web site visitors using pop-under ads. Page 26.

  • Maximum file size specs for pop-up and pop-under ads. Exceed them at your peril. Page 26.
  • Why many advertisers do NOT want the top position for their sponsorship ads on Google. Page 47.
  • How to create and place video ads that sell. Page 27.
  • Generating traffic with classified, display, and sponsored ads on popular blogs. Page 30.
  • Why podcasting is expected to grow tenfold within a decade ... and how you can get started in podcasting today. Page 33.
  • 4 best search engines for pay-per-click (PPC) advertising campaigns. Page 36.
  • Best months of the year ... days of the week ... and time of day for getting maximum returns from your sponsored search engine ads. Page 37.
  • How to create, place, and test a Google Adwords campaign on a limited budget. Step-by-step instructions start on page 37.
  • 3 ways to advertising effectively in e-zines your prospects already subscribe to. Page 50.
  • How to select the right keywords to bid on in your PPC ad campaigns. Page 40.
  • 3 ways to track unique visits generated by pay per click advertising. Page 43.
  • Copywriting techniques that increase click-through rates on Google PPC ad campaigns. Page 42.
  • How to write strong, compelling copy for e-zine advertisements. Page 53.
  • 7 online tools to help you research the best keywords for your online ads and Web sites. Page 63.
  • How much should you pay to run your ad in an e-zine? Page 52.
  • Identifying e-zines that reach your target market. Page 52.
  • How to run your banner ads on Web sites without paying for them with "banner exchanges." Page 61.
  • 9 major online advertising networks and how to place ads with them. Page 59.
  • And more....

With Online Advertising Success, you’ll have everything you need to know about online advertising at your fingertips: resources ... Web sites ... ad networks ... search engines ... ad sizes and specifications ... testing tools ... best practices ... tips and techniques .... graphics guidelines ... and more. With step-by-step instructions, all in plain, simple English. No tech babble.

Plus, my guide can help you...


Save thousands of dollars on your online advertising

I recently got an e-mail from a well-known marketing consultant offering to help clients with their online advertising.

His fee to manage your next campaign? $3,500. And that’s just his consulting fee. It doesn’t include the cost of actually running your ads.

I also help a few select clients with their online ads. However, I’m booked months in advance. And my consulting rate is $500 an hour.

But Online Advertising Success won’t cost you $3,500 ... or $500 ... or even $100.

Instead, the price is just $39 – less than I charge for just 5 minutes of my time!

Best of all, Online Advertising Success is a quick-reading 75-page e-book ... which means it’s available for immediate download. No shipping costs. And no waiting.


Our 100% iron-clad guarantee of satisfaction

I totally guarantee your satisfaction with Online Advertising Success Made Easy.

That’s right. If you aren’t 100% satisfied with Online Advertising Success, just let me know within 90 days.

I’ll send you a prompt refund of your $39. And you can still keep the e-book with my compliments.

That way, you risk nothing.

Remember, the cost of Online Advertising Success is less than what you’d pay to go out and eat dinner with a friend in a chain restaurant tonight.

But the increased clicks, conversions, and sales my online advertising guidelines can help you generate could be priceless.

So what are you waiting for?

To order Online Advertising Success on a 90-day risk-free trial basis, just click below now:



Bob Bly

P.S. OrderOnline Advertising Success Made Easy today and you you get a FREE 50-page Bonus Report, Online Marketing That Works
(list price: $29).

In it, you will discover:

  • 10 steps to online marketing success -- page 3.
  • Quick and easy do-it-yourself techniques for search engine optimization -- page 18.
  • 27 tips for writing money-making e-mail marketing campaigns -- page 33.
  • How to write, design, and publish your own e-zine -- page 9.
  • 8 affordable ways to drive traffic to your Web sites -- page 12.
  • And more ...

To order Online Advertising Success ... and get your FREE Bonus Report ... click below now: